One photo a day.
That’s the whole app.

Pick one thing you see every day. Feed it a photo. Watch it fill in, square by square, into a waffle only your friends can see.

Nothing but one email when it launches.

9:41

waffleThu 13 Aug

Morning coffee127

Sunset with Michelle48

Bouldering43

How it works

Three things, then nothing else.

No feeds to scroll forever, no filters, no strangers. The app does one thing and then gets out of the way.

Pick a waffle

Something you actually see every day. Your coffee. The sky at 6pm. Your dog.

Feed it a photo

Taken live, in the app. No camera roll, no old photos. One a day — that’s what keeps it honest.

It sets into a pocket

Your photo lives in the feed for 24 hours, then shrinks into one square of your waffle. Forever.

The waffle

A hundred days, in one picture.

Every pocket is a day you showed up. Miss one and nothing bad happens — the waffle just doesn’t grow. There’s no streak to break and no one to apologise to.

Hover any pocket to see it.

Morning coffee127 pockets

Friends only

Nobody is watching but
the people you added.

No explore page, no follower count, no way for a stranger to find you. Three friends, three photos, and that’s the whole day.

M michelle@michelle 2h

Sunset with Michellepocket 48 12

K kenny@kenny 5h

Boulderingpocket 44 7

J jess@jess 8h

Morning coffeepocket 203 9

No explore page. Friends by handle or link, nothing else.
A heart, or a comment. No counts to chase.
One nudge a day. At a time you choose.
Shared waffles. Fill one grid together.

Questions

The short answers.

What if I miss a day?Nothing. Your waffle just doesn’t grow that day. No guilt screen, no broken streak.

Can I post an old photo?No. The camera opens live and that’s the only way in. It’s the point.

How many waffles can I have?One on the free tier, which is the number the app is really built around. Plus lifts it if you genuinely have two or three things you do every day.

Who can see my photos?Only friends you’ve added. There is no explore page and no public profile. Someone who knows your handle can search for it — that is how friends add each other — but nothing you post is visible to them until you accept.

Does it cost anything?Free gets you one waffle and one photo a day, for ever. Waffle plus is $3 a month if you want to keep several going at once. It never touches anything you have already filled — every pocket you made stays yours, paid or not.

When can I get it?Soon. Leave your email and you’ll hear the day it lands.

Be there on day one.

Leave an email and we’ll tell you the day it’s ready.

No spam, no launch countdown emails. One message when it’s ready.